With their focuses on environmental protection and activism, I chose Patagonia a focus for this project.
The process involved brainstorming a number of visual styles and web build capabilities to create a functioning site that was visual appealing yet still focused on the brand’s eco-initiatives.
My final designs aimed to capture not only the essence of the Patagonia brand (their activism initiatives, conscious clothing, and community-based knowledge sharing) but also the beauty in nature and exploration.
Alongside the website design and build, I tested a working prototype of an app design that aimed to offer even faster and more seamless access to the brand’s climate efforts.
